From intro in book 'Rumi ~ Gazing at the Beloved'.
"Just as archers fix their gaze upon a distant target before loosing their strings of their bows and sending their arrows flying, so do lovers of God fix their gaze on the face of God, each releasing the soul so it too can fly toward its target where it celebrates its homecoming. All spiritual paths teach us that if we want to find God, then we need to turn directly toward God, come face-to-face with the energies of the Divine, and then surrender to whatever encounter creates our lives. But where do we turn? And where exactly is that we find the face of the Divine? Is it everywhere? Or in one particular location only? And can perhaps a particular location, a particular face, serve as the doorway to the face of God?
One way to look upon the face of God is to create on image of God, either a painting or a sculpture, and then gaze at that image for an extended period of time. This practice can be found in the Greek Orthodox church where icons of saints and personages from the Bible are the only companions that monks and nuns take with them into the isolation of their cells during long periods of retreat.
When one fixes his or her entire attention on these images over long hours and days, the images may come to life and enter into animated dialogue with the practitioner. Many devout Hindus create personal shrines in their homes and temples in which images of a God or Goddess serve as the means for personal dialogue with the Divine. It is said that the eyes of these images are the most important of all the facial features, for by creating eye contact the image a devotee achieves darshan, a sanskrit word meaning "seeing and being seen by God".